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In food packaging, different colors reflect different taste cues

[China Packaging News] I believe everyone has a partial understanding of the importance of color in children's food packaging design. Then, this paper will make a specific analysis of color. Different colors have different ways of expression and different styles. Similarly, in food packaging, different colors also reflect different taste cues

each color will give people different taste hints. For example, red is generally used to convey sweet taste on food packaging, and yellow mostly shows the aroma of baked goods. Orange yellow is between red and yellow, and conveys a taste like orange -- sweet and slightly sour

the colors that show fresh, crisp and sour taste are generally green series. There are many kinds of food for human beings, and blue food is rare in real life. Therefore, the main purpose of using blue in food packaging is to enhance the visual impact of packaging and make it appear neat and elegant. The famous Danish blue can cookie is a typical example

the strong and weak characteristics of taste, such as softness, stickiness, firmness, firmness, firmness, firmness, firmness and smoothness of remanufactured products, mainly depend on the intensity and lightness of color. For example, dark red and bright red are used to represent foods with heavy sweetness, vermilion is used to represent foods with moderate sweetness, and orange red is used to represent foods with light sweetness. There are also some food or beverage packages that directly use food colors to express their taste. For example, dark brown (coffee color) has always been a special color for coffee, chocolate and other foods

the taste characteristics of each color in food packaging are not invariable, they will be slightly different due to different people's understanding. Japanese colorist katsujiro NATO obtained through experiments: the representative colors of sweetness are yellow, white and peach red, the representative colors of acidity are green after completing the 04 special adjustment work, the representative colors of bitterness are brown, gray and black, and the representative colors of salty are white and blue. After 16 years of development, cyan. The experimental results of color expert esbilk are: the representative color of sweet is orange red, the representative color of acid is green and blue-green, the representative color of bitter is black, and the representative color of salty is blue. The experimental results of Corinth are: Pink represents sweet taste, green represents sour taste, blue purple represents bitter taste, and blue represents salty taste. In fact, colorists' understanding of color taste is only a general situation. In the process of color design of food packaging, it should also be determined according to the actual situation, so that color can accurately and effectively convey the taste information of food

it can be seen that color is the main method to express food taste information, but there are also some taste characteristics that are difficult to express by color, such as bitter, salty, hemp, etc. At this time, other design techniques can be used, such as text description or atmosphere rendering. Experimental machine requiring large stroke

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